Marketing by MacLeod · Local golf outings

Sponsor Value Scorecard

Put a dollar value on every piece of a sponsor package, then hold it up against the price. Use it before the event to price tiers honestly, and after the event to show sponsors what they got.

The event

Tournament name Golfers Dinner / reception guests Email list size Social reach per post Event page visits

Sponsor tier

Tier name Price ($)

What the sponsor gets

Asset	Kind	Seen by	× Times	$ / unit	Value

Exposure = audience × times seen ÷ 1,000 × your $ per 1,000 views (CPM). Hospitality = quantity × retail value (greens fees, meals, tickets). Use a CPM you can defend, such as what the sponsor pays for local print, radio or Facebook.

Leads and business

Leads captured Close rate (%) Value of a new customer ($) Margin counted (%)

Leads only count if they can be traced: a unique QR code or URL, a promo code, or a lead card at the hole. Set margin to 100% to count revenue, or to the sponsor's gross margin to count profit.

Goodwill (not given a dollar value)

Notes for the recap

Scorecard

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value per $1 of price

All tiers

Tier	Price	Value	Ratio

Sponsor recap

Tracking kit: set it up before the shotgun start

Without tracking, the "after" numbers are guesses. Give each sponsor these so their leads show up in the scorecard.

Unique QR + URLOne per sponsor, printed on the tee sign. Point it at a sponsor offer page, not their homepage.

Golfer-only offerA promo code or event offer the sponsor can count at checkout or intake.

Lead card at the holeRaffle entry in exchange for name, email and one qualifying question.

Follow-ups at 30 and 90 daysAsk the sponsor: leads, closed deals, deal value. Many deals close after the event.